is it fortune favors the brave or the bold

BOLD is what we do.Īre you ready to take your company to the next level? Learn more here. Explanation: The proverb ‘Fortune favors the brave’ suggests that a man has to take a risk now and then.

If fortune favors the BOLD, you’re in the right place at Starocket Media. They make you the biggest fish in the pond, the crème of the crop, the fiercest warrior in the battle. Vehicle wraps, wall wraps, larger-than-life designs make a statement. That’s why the story was written about him. It turned out Aeneas was the BOLDest fighter on the battlefield. If you’re not the hero of your story you can have all the swagger of Turnus and still lose to Aeneas. You haven’t shied away from being a leader in your field. You’re not afraid to enter the market and charge what you’re worth. It takes all the determination you can muster to bring your product to the market and say in a loud, BOLD voice:īut we don’t have to tell you that.

To succeed in a marketing landscape, you can’t let fear stop you from making a statement. (We probably shouldn’t go around challenging people in duels to the death.) However, you better believe that in marketing you can’t count on Fortuna without a little audacia. This isn’t a lesson to take to heart in all areas of modern life. It means that these are the people who are able to. Those who don’t risk a fate that is worse than death in the ancient Roman tradition: being forgotten. Fortune favors the bold is used in reference to people facing problems with determination and courage. Those who take BOLD action toward accomplishing their goals are more likely to achieve them. By Book XII his duel to the death with the legendary Trojan Aeneas sends Turnus packing to the Underworld.Įver since, the phrase “fortune favors the BOLD” has enshrined the idea that success is not the result of random luck. Unaware that he is not the hero of the story, Turnus doesn’t know how right he is. In Book X of Virgil’s epic poem the Aeneid, Turnus rallies his Latin army against the Trojans with this battle cry: “Audentis Fortuna iuvat!”

Is it fortune favors the brave or the bold